E-Reader Feeder

No doubt about it, in 2009 Kindle dominated the e-Reader market with a 33 to 40 percent market share. Out of three million e-Readers sold, at least one million were Kindle brands. Far more blogs, articles and emails flew around about the Kindle than any other device. Kindle users both are numerous and passionate about their gadget.

The Nook from Barnes and Noble is a worthy challenger, but a late November release, operating flaws and a lack of supply kept it well back. Sony made three great readers but lacked the marketing magic of the top two e-Readers. The next ten competitors, like Bookeen, Ectaco and iRex, were largely invisible and did not offer enough of a price differential or feature upgrade to win much market share from the big three.